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Ripcord was a extremely fun, renegade studio started by Viacom to invent new digital experiences with their IP. Unfortunately, we got re-orged out of the work we were doing and the team disbanded.

I want my MTV


The challenge & opportunity:

What interesting digital products could we build with Viacom’s stories, characters, archived footage?


My role:

Design, product


Curiosity & hypothesis


We were really curious about nostalgia trends for the 90s before they happened and hd prototyped a number of experiences around that. For example a texting experience with Beavis & Butthead sounds, a retro Spring Break gif maker and so, so, so much more… 

We also explored experiences based on “the vault” – MTV’s cannon of video most of which has never aired.

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