Ripcord was a extremely fun, renegade studio started by Viacom to invent new digital experiences with their IP. Unfortunately, we got re-orged out of the work we were doing and the team disbanded.
I want my MTV
The challenge & opportunity:
What interesting digital products could we build with Viacom’s stories, characters, archived footage?
Curiosity & hypothesis
We were really curious about nostalgia trends for the 90s before they happened and hd prototyped a number of experiences around that. For example a texting experience with Beavis & Butthead sounds, a retro Spring Break gif maker and so, so, so much more…
We also explored experiences based on “the vault” – MTV’s cannon of video most of which has never aired.